Sunday , 20 April 2014
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Google Plans To Close Its Keywords Tool !

Yes my friends this is very true, “Google Plans To Close Its Keywords Tool..?” in the coming months, at least the free keyword tool that we are all used to using on a regular basis.

Well I wouldn’t mind betting that this little snippet comes as a bit of a shock to many of you, but this is no joke or April fools gag, I’m afraid it is perfectly true!

Google cannot possibly be planning this closure through lack of use (301,000 monthly searches for Google Keyword Tool) & I doubt they could say that it is SPAM related, so what’s going on, why close a tool down that is used regularly by tens if not hundreds of thousands of people world wide..?

Google released this news to the world with a simple one line statement that reads;

“In the coming months, the external Keyword Tool will no longer be available. To get keyword ideas, sign in to your AdWords account and try Keyword Planner.”

They do however state that if you have an Adwords account then you can sign in there and use the “Keyword Planner”, which to me is not the same thing at all!


How Keyword Planner is different from Keyword Tool

With Keyword Planner, we’ve combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. As you start to use Keyword Planner, you’ll likely notice some differences between Keyword Planner and Keyword Tool.

Historical search volume statistics

With Keyword Tool, we showed you statistics for broad match by default with the ability to get statistics for other match types, like phrase and exact match. With Keyword Planner, you’ll get historical statistics only for exact match. To decide what match type to use with your keywords, add the keyword idea to your plan and review the traffic estimates for each match type.

In general, you’ll notice that the average search volume data is higher in Keyword Planner as compared to the exact match search volume data you got with Keyword Tool. That’s because we’ll show you the average number of searches for a keyword idea on all devices (desktop and laptop computers, tablets, and mobile phones). With Keyword Tool, we showed you average search volume for desktop and laptop computers by default.

Changes in the data columns

In Keyword Planner, you’ll notice several different data columns than those that you were used to seeing in Keyword Tool. Here are the differences: •Local monthly searches and global monthly searches: These two columns have been replaced by the “Average monthly searches” column, simplifying the search volume data you can get. The average monthly search volume is specific to your targeting settings, and you can get data for an entire country or individual cities and regions within a country. Note that you can still get global monthly search data by targeting all locations.

  • Ad share: This column has been removed. We’re working on a new column that will give you insight into ad impression share data.
  • Google Search Network: This column has been replaced by the network option within the targeting settings. To get data for the entire Search Network, select the “Google and search partners” targeting option.
  • Search share: This column has been retired.
  • Approx. CPC (Search): This column has been replaced by the “Avg. CPC” column. You’ll get more accurate data in the average cost-per-click column than you did in the approximate cost-per-click column.
  • Local search trends: This column doesn’t appear in the Keyword Planner interface. However, you can still get search volume trends segmented by month when you download your historical statistics from Keyword Planner.
Extracted from webpage: This column has been removed from the Keyword Planner interface. However, you can still get the webpage the keyword idea came from when you download your historical statistics from Keyword Planner. Note that you’ll only get this data when you search for keyword and ad group ideas based on a URL, like a webpage on your website.

Original Source Via – Google Support

Google Plans To Close Its Keywords Tool !


I personally see this as another money making tactic, I mean if people are forced into signing up for an Adwords account in order to use any form of keywords tool, then you can bet your bottom dollar that there will be some that will start to use Adwords, simply because they have an account. Of course it would not be beyond the realms of possibility for Google to start requiring a credit balance of maybe $50, $100, $500 or even $1,000 in order to open an Adwords account & to any affiliate marketers reading this, you already know this is the case with many PPC advertising networks, so again this would put money in the Google coffers!

Whatever Google has up its sleeves this time, is certainly not going to be to the benefit of any webmasters, SEO company or software developer, at least not based on their past performance with the Panda & Penguin updates. Just think of the number of products that have been created that rely on keyword research data from Google’s keyword tool, what becomes of these software programs..? Well there are only two choice aren’t there;

1. Rewrite a large section of the script in order to use Yahoo or Bings keyword research and then release it as a major update to the software.

2. Trash the entire software and start all over again with a new product.

Oh and let’s not forget about the vast number of SEO companies that will be impacted by this planned closure. I mean how can you research keywords for a client without a decent keywords tool..?

Does Google care about the loss of income to software developers, or the added costs involved in having to get major updates written for these software packages..? Do they care about the SEO companies that this planned closure will effect..? Do they care about the (do it yourself) small time webmaster who simply needs to know what are the best keywords to use in the title of his article..?

Well I’d have to vote NO! on all three, just as they didn’t care about the number of online businesses that they virtually trashed over night with their Penguin update!

Google Plans To Close Its Keywords Tool !I remember reading one poor guy’s story about losing nearly 90% of his site traffic virtually overnight, thanks to the penguin update and this was a business he had run for almost 14 years. Needless to say he lost everything, his house, his car, etc and what was he guilty of..? Simply guilty of putting all his eggs in the Google basket!

Perhaps I’m completely wrong & this is not about adding to the Google coffers, perhaps it is just another method to quietly kill off the small online entrepreneur and just leave behind all the big multi national companies that remain unaffected by Google’s constant changes.

Did you know about this..? What are your views on this latest planned closure..? Let us know your thoughts in the comment section below and please help promote this article to your friends & contacts.

About Steve Nickson

Steve is a UK ex-pat currently living in the Philippines, he has been involved with computers for over 24 years, the last 7 years focusing on SEO & Social Media strategies, Web Promotion & Affiliate / Internet Marketing. He is constantly testing new ideas & is always keen to share his knowledge & expertise with fellow bloggers. Connect with Steve using the links below.
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